One Day Workshop: $175

                  
Course Outline


Overview: how a book gets from your head to the bookstore shelf
The role of the writer, the agent, the acquiring editor, the editor, the cover
designer, the sales department, the marketing department, the printer, the
binder, the distributor, the jobber, the bookstore sales person; how each
person along the way  can determine the success or failure of your book.

PART ONE : Writing
The mechanics of producing a manuscript: how long should it be, the
difference between page count and word count, the Chicago Manual of Style
and how it can help you; how to organize your thoughts into an outline,
working from the outline to set realistic goals for completion; how to
determine chapter length, how to transition from one chapter to another
without losing the reader's interest; tools available to help polish the
inexperienced writer's style;how to know if you should hire an outside editor,
consultant, ghost writer or coach.

PART TWO: Selling
Determining whether you need an agent and if so how to find one; writing a
compelling query letter; writing a synopsis or proposal for your book; what
about money?   The standard publishing contract ; do you need a lawyer?

PART THREE: Publishing
How to determine whether a traditional New York based publisher, small
press or print-on-demand option is best for you.
A step-by-step guide to what happens after you sell your book: rewrites,
cover design, copy editing, galley proofs, advance reviews, the big release
day.

PART FOUR: Selling, again
Marketing your book: what you can expect from your publisher and what
your publisher expects from you.  The truth behind bookstore signings,
media ads and Bestseller lists.   How Amazon.com and I-Pods have changed
the way we read and why you should care. How much money you can  really
expect to make from your book and how to make more.
Making a Book
Beyond Words



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